Embracing Sustainability in Strategy for Navigating a VUCA World
In today’s business landscape, characterised by volatility, uncertainty, complexity and ambiguity (VUCA), companies face a multitude of challenges and uncertainties. From global pandemics to climate change, technological disruptions and changing consumer preferences, the world is constantly changing. To thrive in this VUCA world, companies need to adapt and evolve, and a key way to do so is by including sustainability in their strategic plans.