How do you know where you stand before you make the change?
A large organisation is confronted with major changes in the outside world, such as digitisation, the disappearance of sales offices and price competition over competition for distinctiveness.
If you start right away with the question ‘where are we going?’ you are going on a journey before you know where you are right now. People often think they know, but that is an unjust assumption. If you don’t know where you are, you don’t know which direction to take to reach your destination.